Win Local Search in Every Market You Serve
Docket runs multi-location content marketing for multi-site and franchise brands. Each location can be its own website with its own competitors, regional calendar and WordPress, or one site covers every town through the Local intent. Duplicate topics are rejected before they reach you, and it all runs from one workspace.
A calendar for every region
Occasions filtered by each location's market
Why Does Multi-Location Content Go Wrong?
Scale pushes everyone toward templates. Here is what Docket does about each shortcut.
One Page, Eleven Find-and-Replaces
Every candidate topic is checked for term overlap against your queue, your live site and the rest of the batch. Near-duplicates are rejected before you see them.One Competitor List for Twelve Markets
Competitors live on each website. Set a location up as its own website and it gets its own 5, found from its own site.Bank Holidays for the Wrong Country
Occasions carry region tags, so a location in Leeds and one in Mumbai get different calendars, with different lead times.Twelve Logins, Twelve Browser Tabs
Every website sits in one workspace. Switch website and the queue, calendar, library and settings switch with it.
Should Each Location Be Its Own Website in Docket?
Make a location its own website when it has its own site, its own competitors or its own offer. Keep one website when one brand publishes to one domain. Both live in one workspace.
Option 1
One Website
Choose it when: One brand, one domain, the same offer everywhere, competing nationally.
- Local is one of 6 search intents, so local topics arrive every week
- Tracked ChatGPT questions for each place you operate
- One set of brand rules and one competitor list
Option 2
A Website per Location
Choose it when: Separate sites or WordPress installs, local competitors, or a different offer per place.
- Its own brand rules, Vault and 5 competitors
- Its own calendar, filtered by its own region
- Its own unlimited weekly supply of scored topics and its own WordPress
Each website is set up from its own URL, and setup reads the site for you, so every location starts with a profile of its own.
Franchise Content Marketing From One Workspace
A workspace holds the owner plus up to 3 people. Everyone in it sees every website in it, so nobody has to ask which login has Leeds.
Need a location kept private? It gets a workspace of its own. Roles are Owner and Member, and a website can limit publishing to owners.
- Pending Invitations Count Toward the 4 People
- Invitations Expire After 14 Days
- Brand Safety Rules Apply to Every Publish, Instant or Scheduled
Is Your Existing Location Page Content Working?
Docket audits your existing location pages too. Any page Google Search Console reports can be scored for classic search and AI answers, including pages Docket never wrote.
Pages with 50 or more impressions are audited without being asked, and re-read every 30 days. Optimise turns an audit into a rewritten draft in the editor. Optimised drafts publish as WordPress posts, with every field read back.
- Within Reach: Position 4 to 20 With 50+ Impressions
- Slipping: Pages Losing Ground
- Google's Figures Shown Untouched, Beside the Audit
Local SEO Content for Multiple Locations, Without the Copy-Paste
| Topic | The Usual Way | With Docket |
|---|---|---|
| Location Content | The Usual Way: One template, town name swapped, published by Friday. | With Docket: Topics checked for overlap against your site and queue before you see them. |
| Local Competitors | The Usual Way: One national list, applied everywhere. | With Docket: 5 per website, found from that location's own site. |
| Calendars | The Usual Way: A list of world holidays nobody filtered. | With Docket: Occasions filtered by each website's region and industry. |
| Access | The Usual Way: One shared password in a spreadsheet tab. | With Docket: One workspace, the owner plus 3 people, each with their own login. |
| Publishing | The Usual Way: Logging into twelve WordPress dashboards. | With Docket: Each website publishes to its own WordPress, now or on a schedule. |
Built for Brands With Many Places.
Every location gets a plan of its own, and your whole team works from one workspace.
One View of Every Location
Everyone in a workspace sees every website in it. A location that must stay private gets a workspace of its own.
Each Location Read From Its Own Site
Every location is set up from its own URL, so its brand, competitors and calendar are its own.
Calendars by Region
Occasions are filtered by each website's market, so Leeds and Mumbai each get the dates that matter there.
A Focused Team per Workspace
The owner plus up to 3 people, each with their own login and no shared passwords.
Focused on WordPress Posts
Every article goes out as a post, with every SEO field read back, while location pages stay yours.
Duplicates Caught Early
Near-duplicate topics are rejected before they reach your queue, across your site and every batch.
How do I manage content for multiple locations in one place?
Put every location in one Docket workspace. Each location can be its own website with its own brand rules, competitors, calendar, WordPress connection and topic queue, and you switch between them from one account. A brand on one domain can instead stay one website and use the Local search intent.
Should each location be a separate website in Docket?
Make a location its own website when it has its own site, its own competitors or its own offer. Keep one website when one brand publishes to one domain: Local is one of the six search intents in every week's plan, so place-by-place topics still appear.
How does Docket stop duplicate location pages?
Every candidate topic is checked against your topic queue, the pages already on your site and the rest of the same batch. Near-duplicates are rejected before they reach you, and a topic that would cannibalise an existing page is heavily penalised in its score.
Can I copy one location's setup to another in Docket?
Each location is set up from its own URL rather than copied. Setup reads that site, writes up its brand, finds 5 competitors and plans a 3-month calendar, so every location starts with a profile that fits it.
Can I limit a team member to one location?
Access is set by workspace: everyone in a Docket workspace sees every website in it, with Owner and Member roles. A location that must stay private gets a workspace of its own. Each workspace holds the owner plus up to 3 people, and pending invitations count toward that.
Can Docket show whether ChatGPT recommends each location in its city?
Yes. Docket can track location-specific questions for each website, such as the best option for your service in a named city, generated from its profile or added by your team, and asks them in ChatGPT with live web search. Each answer is read for whether that location was named, which competitors were named instead and which sources were cited, so every city gets its own reading.
Does Docket manage Google Business Profiles for each location?
Docket focuses on the articles on your own website rather than Google Business Profiles. It measures organic search through Google Search Console, traffic through GA4 and AI answers through ChatGPT, and it writes and checks the articles that go on each location's WordPress site.
Does Docket handle holidays in different countries?
Yes. Occasions carry region tags and are filtered by each website's market, so locations in different countries get different calendars. Coverage includes UK, US, Indian and global dates. Fixed and rule-based dates are computed exactly, and moon-dependent dates such as Diwali are flagged for you to confirm.
Can Docket write location content in other languages?
Docket is tuned for English-language content: the checklist and readability rules are written for English. A brand with locations in several countries uses it for each English-language site, with each location's calendar filtered by its own region.
See Two Locations, Each With Its Own Plan
Your own domains on the screen: topics, calendars and what ChatGPT says about each place.