Everything You Need to Know About Growing Your Visibility With Docket

Docket is an AI content marketing platform for WordPress that plans, writes, checks and measures content for Google and AI search. It reads your site and brand, ranks an unlimited supply of topics every week, drafts full articles in your voice, grades each against 450+ SEO, GEO and AIO checks, and publishes to WordPress now or on a schedule. Search Console and ChatGPT results feed the next plan.

Docket is for marketing leaders whose content drives bookings and enquiries: heads of marketing, digital directors and CMOs at in-house teams, multi-location brands and agencies running several client brands, all publishing on WordPress. It suits teams that need a steady, evidence-led plan, brand-safe drafts and a clear view of what ChatGPT says about them.

Docket is built for hotels and hospitality groups first, with dedicated support for healthcare, financial services, restaurants, spas and wellness and multi-location brands. Setup offers 15 industry presets, each filling tone rules, banned clichés, buyer personas and content patterns that you can edit.

Yes, Docket works for hotels: hospitality is its anchor vertical. The hotel preset bans clichés such as “nestled” and “hidden gem”, writes for direct bookers, corporate travel bookers and event planners, and plans around 122 dated occasions, from half terms to wedding season. Docket also shows whether ChatGPT names your hotel when guests ask. See Docket for hotels.

Docket needs only your website address to get started. It reads your homepage and up to four more pages, then drafts your brand settings, names five competitors, plans your first topics and fills a three-month calendar. Connecting Google Search Console, GA4 and WordPress comes next, and everything Docket fills in stays editable.

You can check whether ChatGPT recommends your business with Docket's free AI visibility check, which needs no account. Docket reads your homepage, writes three questions a buyer might ask without naming you, and asks ChatGPT each one with live web search. You see whether you were named, a short excerpt of the answer, and which competitors ChatGPT named instead.

Docket differs from an AI writing tool because it decides what to write from evidence, checks every draft and measures the results, rather than stopping at a draft. It ranks topics from your own Search Console demand and ChatGPT's answers, drafts to a fixed standard, publishes to WordPress on your say-so, and measures each piece at 30, 60 and 90 days.

Docket is an SEO and GEO content platform: it covers the content side of SEO, from deciding what to write to structuring each page to rank and be quoted. It measures published pages with your own Google Search Console data, so every figure reflects how Google actually saw them. It sits comfortably alongside the rank or link tools you already use.

AI-written content is not bad for SEO in itself, and Docket is built to produce the helpful, specific kind that search engines reward. Google's guidance judges content on quality, not on how it was made. Docket drafts at least 1,500 words grounded in your site, your Search Console data and your Vault, grades each draft on 450+ checks, including one for generic AI phrasing, and checks your brand safety rules before every post goes live.

Docket's 450+ checks are fixed rules every draft is graded on, across SEO, GEO, AIO and format. They cover meta lengths, keyword placement, internal and external links, a quotable opening, question-style headings, reading ease and more. No model's opinion is involved, so the same article always gets the same score.

Yes, Docket's readiness score guides you and never blocks a publish on its own. What can block one is a rule you set: your brand safety rules (a banned term, a banned claim, a missing required disclaimer, or a competitor named in the title or linked), a required fact check that is missing or flagged, and the Owner approval gate. Most checks also have a one-click fix.

Docket's articles are at least 1,500 words, or longer when the topic's own estimate is higher. Every draft has at least five H2 sections, a direct answer in the opening, 10 to 14 FAQs, and one hero image plus up to two body images, each with alt text and a caption. The 1,500-word floor is fixed.

Docket decides what to write by scoring topics on evidence, offering an unlimited weekly supply per website across six search intents, so you pick the ones you want. Each topic scores 0 to 100 on Search Console demand, headroom, ChatGPT answer losses, business fit and season. AI judgement is only a small, capped share of the score, and a topic that would cannibalise an existing page is heavily penalised.

Yes, Docket fact-checks each draft's claims against the facts it holds about your business when you switch the fact check on. Those facts come from your brand settings and the Vault, and any claim they contradict is flagged. You can make the check mandatory before publishing, so a flagged article cannot go live.

Yes, Docket writes in your brand voice by learning it from your own website rather than a generic style. At setup it copies up to six sentences word for word from your site as voice samples, and records your tone, vocabulary, banned words and preferred terms in editable brand settings. Facts and boilerplate you pin in the Vault go to the writer with every article.

Docket regenerates whole articles, and for a single section you run a one-click Fix for a specific check or edit the section by hand in the editor. Docket saves a version before any AI rewrite and keeps 20 versions per article, so every regenerate and every restore can be undone.

Docket writes in English, and its checklist and readability rules, including Flesch reading ease, are tuned for English so every score it gives is meaningful. Other languages and multilingual publishing are not part of Docket yet.

GEO, or generative engine optimisation, makes a page easy for AI answer engines such as ChatGPT to find, trust and quote, while SEO makes it easy for Google to rank and send clicks to, and Docket grades every draft for both. GEO builds on SEO, adding a direct answer in the opening, sections that stand alone, named entities and sourced figures. Docket's 450+ checks cover both SEO and GEO. See the GEO glossary.

Docket helps you get recommended by ChatGPT by publishing pages built to be quoted and measuring which buyer questions name you or a competitor. Pages that answer directly, name entities and cite sources are easier for ChatGPT to quote, so Docket grades every draft on a dedicated set of GEO checks. Its AI visibility tracking lists each answer gap where a competitor was named instead, and turns it into a brief.

AIO, or AI Overview optimisation, is structuring a page so a short answer can be lifted straight into an AI summary, and Docket grades every draft on a dedicated set of AIO checks. That means question-style headings answered immediately, scannable lists, short sentences and structured data the page can back up, so each page is ready to be summarised accurately.

AI visibility is how often an AI assistant names your business when buyers ask questions you should be the answer to, and Docket measures it in ChatGPT. The AI Visibility screen shows whether you were named, where in the answer, the sentiment, how strongly you were recommended, which competitors appeared, and which sources were cited.

Docket measures ChatGPT, with live web search switched on, so every reading reflects the answer a buyer actually sees. It asks your tracked questions and records whether you were named, where in the answer, how strongly you were recommended, which competitors appeared and which sources were cited.

Docket measures what ChatGPT says about your brand every 7 days, automatically, and you can press Refresh to measure sooner. Each measurement asks up to 100 tracked questions, generated from your website and your Search Console queries, and reads every answer for who was named and which sources were cited.

Share of voice in AI answers is the share of answers about your category that name you rather than a competitor, and Docket reports it for ChatGPT as a low-to-high range. A range is more honest than a single number, because the same question asked twice can get a different answer, and a precise-looking figure from a few samples would be false precision.

No tool can guarantee what an AI engine will say, so Docket focuses on what you can control: pages built to be quoted, and a clear record of what ChatGPT actually says. Every reading comes with the sources ChatGPT cited. Wrong answers about you are flagged too, split into hallucinations and factual errors, so you know exactly what to correct.

Docket can track up to 100 questions per website in ChatGPT. It generates 20 by default from your website and your real Search Console queries, and you can add your own. They span informational, comparison, recommendation, transactional, commercial, local, branded and problem intents, so no type of buyer goes unasked.

Docket publishes to WordPress, as posts, and goes deep there: SEO plugin fields, featured and body images, categories, tags and schema, all read back to confirm they landed. It connects through the WordPress REST API with an application password, so your site needs to be reachable from the internet with its REST API switched on.

Yes, Docket works with Yoast SEO, Rank Math and SEOPress, and fills whichever of their fields your site exposes over REST: the title, meta description, focus keyword, social titles, descriptions and images, plus the primary category in Yoast SEO and Rank Math. Stock Yoast SEO exposes three of these, and Rank Math exposes them once the site allows it. Docket reads every field back and reports anything it could not write.

Docket sends the title, body, excerpt, slug, featured image with alt text, title and caption, categories, tags and JSON-LD schema, plus the Yoast SEO, Rank Math or SEOPress fields your site exposes over REST. Body images move into your own media library. Docket reads every field back, reports anything it could not write and logs every publish. More on WordPress publishing.

Yes, Docket schedules WordPress posts: pick a date and time in the editor and the post goes out within the hour after the time you picked. Brand rules are checked again at that moment, so if one fails the post comes off the schedule and the reason is logged.

Docket adds BlogPosting schema to every WordPress post, or NewsArticle for news. FAQPage, HowTo, ItemList, Event and place types are added only when the article supports them, and ratings, prices and reviews are never marked up. Docket reads the schema back after publishing, and leaves breadcrumbs and Organization to Yoast SEO, Rank Math or SEOPress when one is installed.

No, Docket's publish lock stops a double click, or a click racing the scheduler, from creating two posts. Publishing the same article again updates the existing WordPress post instead of making a new one, and pushing a post back to draft keeps its original publish date. Your live site stays tidy.

Yes, Docket connects to Google Search Console with read-only access. It reads clicks, impressions, click-through rate and average position by date, page and query, over 30, 60 or 90 days, 6 months or 12 months. It uses that data to score topics and to find striking-distance queries, where a page already ranks 4th to 20th.

Yes, Docket reads GA4 with read-only access: sessions, total users, engagement rate and sessions by landing page, plus per-page views, users, bounce rate and engagement time for the last 28 days. GA4 figures sit alongside your Search Console data in reports, while topic planning runs on Search Console demand and ChatGPT's answers.

Docket shows whether your content is working by reading every published piece at 30, 60 and 90 days, comparing the score it predicted with what Search Console observed, clicks weighted above impressions. The gap is recorded for each horizon and shown to you, and the planner stays predictable because it never quietly retunes itself. See content performance measurement.

Yes, Docket can audit any page Google Search Console reports, including pages it did not write, scoring it for classic search, generative engines and Google AI Overviews. Pages with 50 or more impressions are audited automatically and re-read every 30 days. Optimised drafts publish as new WordPress posts, and you apply changes to an existing page in WordPress.

Docket's Insights screen shows what moved and where the openings are, all from Search Console. Highlights and Lowlights compare against the previous period. Quick wins are pages clicked far below their position, Within reach are pages at positions 4 to 20 with 50 or more impressions, and Slipping are pages losing ground.

Docket has three plans: Basic at $99 a month, Pro at $299 a month, and Enterprise, priced to fit larger organisations. To start on any plan, get in touch through the contact page and our team will set you up. See what each plan includes.

Docket does not offer a self-serve trial. Instead there is a free AI visibility check at /preview that needs only a domain and no account: it asks ChatGPT three real buyer questions about your market and shows whether your business was named, and who was named instead. A demo then shows Docket on your own website.

Docket is invoiced directly by our team rather than sold through an online checkout. Choose Basic ($99 a month), Pro ($299 a month) or Enterprise (custom pricing), contact us, and we will set up your account and send the invoice.

Your team gets access to Docket by invitation once your plan is in place. Our team sets up your organisation's accounts and websites, workspace owners invite colleagues by email, and each person creates their login from the invite link, so only the people you choose can get in.

No, Docket does not need your own AI key or an account with any AI provider. The AI Docket uses for writing, reviewing and images is included, so there is nothing extra to set up or manage.

Your content stays yours if you stop using Docket. Published articles live on your own WordPress site and their images sit in your own media library, so leaving takes nothing down. Deleting a website in Docket removes its drafts, topics, connections, analytics and audit entries from Docket, not from WordPress.

No, Docket does not use your content to train AI models, and trains no model of its own. Your content is sent to our AI provider solely to produce output for you, under terms stating that it is not used to train their models.

Yes, Docket connects to WordPress with an application password, never your login password, and stores it encrypted with AES-256. The browser can never read it back; only Docket's servers can. You can revoke the application password in WordPress at any time without changing anything else, and you choose which WordPress account and permissions Docket uses.

Docket needs read-only Google access and nothing more: your email address, Search Console read-only and Analytics read-only. It can read your Search Console and GA4 data, but it cannot change settings, edit properties or write anything back to Google. Google tokens are encrypted, and you can revoke access from your Google account.

Docket is not yet SOC 2 or ISO 27001 certified, and our team completes security questionnaires for procurement reviews on request. Docket's controls include AES-256 encryption of stored credentials, per-website data separation and read-only Google access. The security page describes each control.

Docket stores your data on established cloud infrastructure, with a managed database and file storage. If you have a data residency requirement, raise it early and we will talk it through with you. The sub-processors page describes the kinds of provider involved.

Four people can use one Docket workspace: the owner plus up to three more. Pending invitations count toward the four, and invitations expire after 14 days. There are two roles, Owner and Member, and an agency can give each client its own workspace.

Yes, agencies run each client as a separate website in Docket, with its own brand rules, competitors, Vault, WordPress connection, Google properties, topic queue and library. They are kept apart at the data layer, rather than by the interface hiding things. Everyone in a workspace sees every website in it.

Yes, Docket keeps a client's website private when you give that client its own workspace. Everyone in a workspace sees every website in it, so a separate workspace, with its own owner and room for four people, keeps a client's website apart from the rest of your team.

Yes, Docket's brand safety rules block any publish that breaks them: banned terms, banned claims, missing required disclaimers, competitor mentions and, if you make it mandatory, a missing or flagged fact check. Scheduled posts are checked too. You can also set the approval role to Owner, so only a workspace owner can publish.

Yes, multi-location businesses can run each location as its own website in Docket, or cover several locations in one website through the Local search intent and location-specific tracked questions. Each location's local searches get topics of their own.