Pricing That Scales With Your Portfolio
Every plan runs the whole workflow end to end. Higher tiers add governance, performance insight and auto-optimisation, and raise how many websites you run and how much you publish each week.
Choose A Plan By Scale, Not By Feature
Tiers differ on how many websites you run and how much you publish. Nothing that makes a draft good is held back for a higher price.
Starter
One brand, one site, everything switched on.
1 website · 10 pieces of content a week
- Business Intelligence
- Competitive Intelligence
- Content Discovery
- SEO, GEO & AIO Optimization
- CMS Publishing
Pro
For teams running content across several brands.
3 websites · 30 pieces of content a week
- Everything in Starter
- Three websites at 30 pieces a week
- Content Governance
- Performance Insights
- Auto-Optimization
Agency
Portfolio scale, with no ceiling on either number.
Unlimited websites · Unlimited content a week
- Everything in Pro
- Unlimited websites and weekly volume
- Content Governance
- Performance Insights
- Auto-Optimization
Indicative pricing while billing is being finalised. There is no checkout in the product yet, and final amounts will be confirmed in writing before anyone is charged.
Compare Every Plan Line By Line
The first two rows are the only ceilings in the product. Everything below them is either on every tier or it is not built at all.
| Feature | Starter | Pro | Agency |
|---|---|---|---|
| Websites | 1 | 3 | Unlimited |
| Content / Week | 10 | 30 | Unlimited |
| Business Intelligence | Included | Included | Included |
| Competitive Intelligence | Included | Included | Included |
| Content Discovery | Included | Included | Included |
| SEO, GEO & AIO Optimization | Included | Included | Included |
| CMS Publishing | Included | Included | Included |
| Content Governance | Not included | Included | Included |
| Performance Insights | Not included | Included | Included |
| Auto-Optimization | Not included | Included | Included |
What Every Plan Buys, And What None Does
The right column is not a list of upsells. These are product boundaries, and no tier removes them — worth knowing before procurement, not after.
On Every Tier
Business intelligence
The brand profile is built from your live website: category, voice, style, audience segments, target markets and prohibited terminology. Every topic and draft is generated against it.
Competitive intelligence
A named competitor set inferred from your category and geography, fully editable, so positioning angles have something real to push against.
Content discovery
A ranked queue of scoped opportunities, each with an angle, keywords, an outline and a priority score, de-duplicated against coverage you already have.
SEO, GEO and AIO optimisation
All 33 checks on every draft, on every tier. The publishing standard is not a paid upgrade — a standard you apply only sometimes is not a standard.
WordPress publishing
A verified application-password connection, a capability check before anything is sent, and the live URL recorded against every piece.
No Plan Buys
Scheduled or unattended publishing
Every piece requires explicit human approval on every tier. There is no scheduler, no autonomous mode, and no way to purchase one.
Fact-checking
The checks grade structure and retrievability, which is a different question from whether a claim is true. Verifying statistics, dates and citations stays with your team.
Plagiarism detection
Not built, at any price. If originality scanning is a compliance requirement, run it as a separate step in your process.
Version history
Deletion is permanent and there is no rollback. Copy anything you may want to keep before removing or regenerating it.
A ranking guarantee
No tool can offer one credibly. Docket makes a page as well-structured and retrievable as the rules can describe; search engines decide the rest.
Billing And Licensing Questions
What counts towards your weekly volume, what a website means, and what you need in place before you start.
Is There A Free Trial?
Registration is open, so you can build a profile and review the topic queue before committing to a plan. Get in touch if you need a longer evaluation across several brands.
What Counts Towards My Weekly Volume?
One generated draft is one unit. Editing it, re-scoring it and publishing it cost nothing extra. Regenerating a piece from scratch counts as a new one.
What Counts As A Website?
One brand or site with its own voice rules, topics, content, CMS connection and Google properties. Websites are isolated at the database level and cannot read each other's data.
Can I Change Plan Later?
Yes. Your websites, topics and content stay exactly where they are when you move between tiers.
Do I Need My Own AI Keys?
No. Generation is included in every plan. You supply the WordPress connection and, if you want reporting, read-only Google access.
What Do I Need In Place Before Starting?
A website URL, and a WordPress account with Editor or Administrator rights if you want to publish from Docket. Search Console and Analytics are optional and unlock the reporting screens.