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For Marketing Teams on WordPress

Everything You Need to Rank in Google and Win in AI Search

Docket is SEO and GEO content software for marketing teams at hotels, healthcare and financial services firms, multi-location brands and the agencies behind them. It plans ranked topics, drafts them in your voice, checks each one 450+ ways and publishes to WordPress, now or on a schedule. Then it shows what worked in Search Console, GA4 and ChatGPT.

docket.ltd/dashboard
Docket dashboard showing drafts waiting for review, average readiness, a visibility score and quick-win topics
The Loop

How Does Docket Plan, Write, Publish and Measure Content?

Docket runs one loop per website: learn the brand, plan, draft, check, publish, measure, repeat. It is built for search and for AI answers, which means GEO (being quoted by AI answers) and AIO (being extracted into Google AI Overviews).

  1. 1

    Learn Your Brand

    Docket reads your homepage and up to 4 more pages, copies up to 6 sentences word for word as voice samples, and finds 5 real competitors. Booking.com and Tripadvisor are channels, not competitors.
  2. 2

    Plan Unlimited Topics

    Across six search intents, scored from evidence, with seasonal dates computed from 122 occasions. See how topics are scored.
  3. 3

    Draft in Full

    At least 1,500 words, 10 to 14 FAQs, a hero image and up to 2 body images. Internal links only to pages that exist. Best-of pieces research the live web first.
  4. 4

    Check 450+ Ways

    A polish pass, then a separate Content Studio review with up to two repairs. Then the checklist in the editor while you edit.
  5. 5

    Publish Now or on a Schedule

    Straight away, or at a scheduled time. Every post field, and the SEO fields your plugin exposes, is sent to WordPress and read back. See what gets published to WordPress.
  6. 6

    Measure and Repeat

    Search Console queries and ChatGPT answer losses feed next week’s plan. GA4 is read for engagement. Every article is read at 30, 60 and 90 days, and those readings are recorded, not fed back. See how measurement works and how AI visibility is measured.
Receipts

Numbers, Not Adjectives

Checks on Every DraftAll rules. Same article, same score
450+
Scored Topics a Week, per WebsitePick and choose what to write
Unlimited
Versions per ArticleSaved before any AI rewrite
20
Dated OccasionsSeasonal dates computed, never guessed
122
Governance

Brand-Safe by Design: Automated Drafts, Enforced Rules

Docket plans and drafts unattended, and your brand rules are checked mechanically before every publish, so speed never comes at the cost of a banned claim or a missing disclaimer.

Credentials are encrypted and Google access is read-only. Read the security page.

  • Banned Words, Banned Claims and Required Disclaimers Checked Before Publishing
  • Competitor Names in the Title, Meta or Excerpt Block the Publish
  • Your Content Is Never Used to Train an AI Model
  • Every Client Website Kept Strictly Apart, With Its Own Rules and Connections
docket.ltd/profiles
Publishing rules in Docket: banned words, banned claims and required lines that block a publish when they fail
Docket vs the Usual Way

One Content Platform Instead of Six Tabs

The Usual Way compared with With Docket
Deciding What to WriteThe Usual Way: A keyword spreadsheet, updated when someone has time.With Docket: Unlimited scored topics every week from your own data.
WritingThe Usual Way: A brief that takes longer than the article.With Docket: A full draft with FAQs, images and real internal links.
CheckingThe Usual Way: An audit after launch.With Docket: 450+ checks on screen while you edit.
PublishingThe Usual Way: Copy, paste, reformat, forget the meta description.With Docket: Every post field, and the SEO fields your plugin exposes, sent and read back.
MeasuringThe Usual Way: A monthly PDF about last month.With Docket: Search Console queries and ChatGPT answer losses, feeding next week's plan.
How Docket Works With You

Built for Speed, Quality and Brand Safety

Every part of Docket is designed so the software does the legwork and your rules shape every post.

  • Control Through Settings

    Autonomy, brand safety rules, required disclaimers and publishing permissions, all set once and applied to every post.
  • Focused on WordPress Posts

    Every post field, and every SEO field your plugin exposes, is sent and read back to confirm it landed.
  • ChatGPT, Measured Live

    Your buyers' questions are asked with live web search on, so each reading reflects what buyers actually see.
  • Your Own Google Data

    Search Console and GA4, read-only. Demand and positions come from your site, not a third-party estimate.
  • Results You Can Check

    Every article is read at 30, 60 and 90 days against its own prediction, so progress is on the record.
  • Set Up for Your Organisation

    Each account is set up by our team, on the Basic, Pro or Enterprise plan. See the plans and who builds Docket.
FAQ

Questions About Docket's Content Software

What does Docket's SEO and GEO content software include?

Docket includes five modules that share one loop: content planning with unlimited ranked topics every week, an editor that grades every draft against 450+ checks, WordPress publishing with every field read back, AI visibility tracking in ChatGPT, and content performance measurement in Search Console and GA4. What you measure feeds what you plan next.

What is Docket?

Docket is a content platform that reads a business's website, learns its brand, plans a ranked weekly queue of topics, drafts full articles with images, and grades each draft against 450+ checks. It publishes to WordPress now or on a schedule, then measures: Search Console queries and ChatGPT answer losses feed next week's plan.

Who is Docket for?

Docket is for marketing leaders whose content drives bookings and enquiries: hotels and hospitality groups, healthcare practices, financial services firms, restaurant and spa groups, multi-location brands, and agencies running several client brands on WordPress. Hotels get tone, personas and seasonal dates built in. Agencies keep each client as a separate website with its own rules and connections.

Is Docket GEO optimisation software?

Yes. Docket plans, writes and checks content for GEO, generative engine optimisation, as well as classic SEO. A dedicated set of its 450+ checks looks for quotable openings, attributed statistics, recorded sources and named entities, and its AI visibility module shows whether ChatGPT names you for your buyers' questions, so you can see the effect of the work.

What does Docket need to get started?

A website address is enough to start. Docket reads your homepage and up to 4 more pages, learns your voice, finds 5 competitors and plans your first topics. Connecting Google Search Console and GA4 read-only strengthens the scores, and a WordPress application password lets you publish.

Which CMS does Docket support?

Docket publishes to WordPress posts only, through the REST API with an application password. It fills the title, body, excerpt, slug, featured image, categories, tags and schema, plus the Yoast SEO, Rank Math or SEOPress fields your site exposes over REST, then reads each one back to confirm it landed.

What is the difference between SEO, GEO and AIO?

SEO is being found and clicked in search results. GEO, generative engine optimisation, is writing so AI answers can quote you. AIO, AI Overview optimisation, is structuring a page so it can be extracted into a summary. Docket's checklist has checks for all three, plus format checks.

Is ChatGPT the only AI engine Docket measures?

Yes. Docket asks your tracked questions in ChatGPT with live web search on, so every reading reflects what buyers actually see. A measurement stands for 7 days and refreshes automatically, and Refresh measures sooner.

Can I try Docket before I buy it?

There is no free trial, as our team sets up each account, so the best way to see Docket is a demo on your own site. Before that, the free AI visibility check at /preview needs no account and asks ChatGPT 3 buyer questions about your market.

Your Site, on the Screen

See the Whole Loop Run on Your Own Website

We run Docket against your domain before the call and spend the time on what came back.