Publish Content That Ranks in Google and Gets Quoted by AI
Docket's SEO and GEO content editor gives your editors a full draft in your brand's voice, graded live against 450+ SEO, GEO, AIO and format rules. Your team fixes gaps in one click and approves with confidence, because the same article always gets the same score.
A Draft That Arrives Graded, Fixable and Reversible
Everything that needs attention is on the screen well before launch day.
450+ Deterministic Checks
Every check is a rule. The same article always gets the same score.One-Click Fixes for Most Checks
A narrow rewrite, a stored field or a re-rendered image. No invented statistics to pass.A Second Opinion, Built In
The Content Studio review grades every generated draft and repairs it before you open it.Readability You Can Act On
Reading ease, long sentences, long paragraphs and gaps between headings, flagged in place.20 Versions of Every Article
Saved before any AI rewrite. Restoring can itself be undone.Every Meta Field Drafted
Title, meta title, meta description, excerpt, tags and category, ready to check and edit.
What Does Docket's SEO and GEO Content Editor Check?
Docket runs 450+ fixed rules in four groups against every draft. SEO covers classic search. GEO, generative engine optimisation, covers being quoted by AI answers. AIO, AI Overview optimisation, covers being extracted into a summary. Format checks the piece is the shape it promised.
SEO
Classic search: found, understood, clicked.
- Headline of 30 to 65 characters
- Keyword in the headline, first 100 words and a heading
- 6+ internal links to 4+ different pages
- Hero and body images with real alt text
GEO
Generative engines: quotable by an AI answer.
- Opens with a direct, quotable answer
- Checkable statistics or dates, attributed
- 6+ named entities mapped
- No hype language, no generic AI phrasing
AIO
AI Overviews: easy to extract into a summary.
- 3+ question headings, each answered at once
- No sentence over 30 words
- Flesch reading ease of 60 or higher
- Structured data types actually supported
Format
The shape the headline promised.
- Shaped as the promised format
- Comparison table where the format needs one
- Names every researched entry
- Respects the brand's banned words
What Happens to a Draft Before You Open It?
Each draft is written to a standard, polished once, reviewed separately and repaired. Any draft that needs a closer look waits for you, marked Needs review.
- 01 · Write
Written to a Standard
At least 1,500 words, 5 H2s, 10 to 14 FAQs, 6+ internal links to live pages only, 3+ external links on 3+ domains, a hero image and up to 2 body images. - 02 · Polish
One Automatic Polish
The editor's one-click fixes run once: short FAQ, meta length, keyphrase in alt text, heading order and reading ease. - 03 · Review
A Separate Review
Rule checks cover must-haves and quality. A separate AI review scores E-E-A-T (Google's experience, expertise, authoritativeness and trust), SEO, GEO and coverage. Pass mark: 80. - 04 · Read
Readability, Flagged
Flesch reading ease as a band. Sentences over 25 words, paragraphs over 120 and stretches over 300 words without a heading.
Every AI Rewrite Reversible, With 20 Versions Kept
Every AI edit saves the previous wording first. Experiments cost nothing, and nobody has to explain where Tuesday's intro went.
When the draft is ready, it goes to WordPress, where every field is sent and read back.
- 20 Versions Kept per Article
- Saved Before a Regenerate, Refresh, Fix, Studio Repair or Restore
- A Restore Saves the Current State First, So It Can Be Undone
- Covers Title, Body, Excerpt, Meta Title and Meta Description
Your SEO Checklist for Blog Posts, Built Into the Editor
| Topic | The Usual Way | With Docket |
|---|---|---|
| When Problems Surface | The Usual Way: A report after launch, when fixes are harder to schedule. | With Docket: 450+ checks on screen while you write. |
| Consistency | The Usual Way: A model grades it 74 on Tuesday and 81 on Thursday. | With Docket: Fixed rules. Same article, same score. |
| Fixing | The Usual Way: A to-do list and a long afternoon. | With Docket: One-click fixes for most checks, with a version saved first. |
| Second Opinion | The Usual Way: Whoever has time on Friday. | With Docket: A Content Studio review on every generated draft, pass mark 80. |
| Undo | The Usual Way: Ctrl+Z, and hope. | With Docket: 20 saved versions, and restores that can be undone. |
Quality at Speed, With Firm Guardrails
The checks handle the rules automatically, so every draft reaches your standard without rounds of manual review.
450+ checks, live while you edit
Same article, same score
Quality Built In
The checks cover structure, sourcing and readability on every draft, and the writer works from sentences in your own voice.A Guide, With Firm Guardrails
The checklist guides the edit. Brand safety rules, a required fact check and the Owner approval gate protect the publish.Facts Checked Against Your Profile
The optional fact check verifies claims against your own business profile, so the article matches what you actually offer.Fix One Check, or the Whole Draft
Run a single-check Fix, edit by hand, or regenerate the article when you want a fresh start.Every AI Change Reversible
A version is saved before every AI change and every restore, covering title, body, excerpt and meta fields.
Questions About the Editor and Checks
What are the 450+ checks in Docket's editor?
Docket grades every draft against 450+ rules across SEO, GEO, AIO and format. They cover headline and meta lengths, keyword placement, links, images, quotable openings, sources, question headings, sentence length, reading ease and whether the piece matches its promised format.
Is Docket's readiness score deterministic?
Yes. Every check is a fixed rule, not a model's opinion, so the same article always gets the same readiness score. The score is a percentage, and checks that do not apply to a format are left out of it. Two editors looking at one draft see the same result.
Does a low readiness score block publishing?
No. The checklist is advisory and never blocks a publish. It shows what is missing and where. Three things can block one: brand safety rules (banned terms and claims, missing disclaimers, competitor names), a required fact check, and the Owner approval gate. They apply to every publish, instant or scheduled.
What is GEO, and how is it different from SEO?
GEO, generative engine optimisation, is writing so an AI answer can quote you accurately. SEO is about being found and clicked in search results. GEO checks look for a direct opening answer, attributed statistics, recorded sources, named entities and an FAQ block, so a model can lift a passage cleanly.
How do I optimise content for ChatGPT?
To optimise content for ChatGPT, write so an answer can quote you: open with a direct answer, attribute statistics and dates, cite recent sources and name entities clearly. Docket's editor checks every draft against a dedicated set of GEO rules for exactly this, plus an FAQ block of 10 or more questions, and Docket's AI visibility tracking shows whether ChatGPT names you.
Does Docket write in my brand's voice?
Yes. Docket learns your voice from up to 6 sentences copied word for word from your own website, plus your brand profile's tone and preferred and banned terms. Brand rules are written into every draft up front, and banned words and claims are checked again before publishing, so a draft that breaks them cannot go live.
What does one-click Fix do in the editor?
One-click Fix repairs a single failed check. It is available for most checks and works in three ways: a narrow rewrite of the body, setting a stored field, or re-rendering an image. Fixes never invent statistics or URLs to pass a check, and a version is saved before each one.
What is the Content Studio review?
The Content Studio review is a second grading pass on every generated draft. Rule checks cover must-haves such as every figure appearing in the fact base, and a separate AI review scores E-E-A-T, SEO, GEO and coverage. A draft passes at 80 or more with no blocker and no failed must-have.
How does version history work in Docket?
Docket keeps 20 versions of every article. A version is saved before anything overwrites the draft: a full regenerate, a refresh, a one-click Fix, a Content Studio repair or a restore. Autosave does not create versions. Versions cover title, body, excerpt, meta title and meta description.
How does Docket measure readability?
Docket shows Flesch reading ease as a band, because the syllable count is a heuristic. It flags sentences over 25 words, paragraphs over 120 words and more than 300 words between headings. Passive voice is labelled as an estimate. None of these are ranking factors, and the panel says so.
Put a Draft About Your Business Through All 450+ Checks
On a demo we open a draft for your site and walk the checklist, the studio review and the version history.