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AI Visibility, for Marketing Leaders

Get Recommended by ChatGPT Before Your Competitors Do

Your buyers ask ChatGPT who to pick. Docket's AI visibility tracking asks the same questions with live web search, shows whether you were named and who was named instead, and turns every lost answer into a brief for what to write next. Every figure comes from a real answer.

docket.ltd/visibility
Docket AI Visibility screen listing tracked buyer questions asked in ChatGPT, whether the brand was named and the sources cited
What You Get

Is ChatGPT Recommending Your Brand? See Every Answer

A buyer who picked a rival because ChatGPT said so leaves no trace in your analytics. This is the trace.

  • Your Buyers' Real Questions

    20 by default, drafted from your website's details and your own Search Console queries. Add your own, up to 100.
  • Share of Voice, With a Range

    A low and a high figure, not false precision. Plus mention rate and prominence.
  • Answer Gaps, Turned Into Briefs

    Where a competitor was named and you were not. Each gap becomes a content brief in one click.
  • The Sources AI Trusts

    Every cited source, with its title, for the questions in your category.
  • Wrong Facts, Sorted

    Hallucinations and factual inaccuracies about you, split apart and given a severity.
  • A Method You Can Audit

    Graded against the IAB's “Measuring Visibility in the AI Era” framework. The overall tier is the minimum, not the average.
How It Works

How Does AI Visibility Tracking Work in Docket?

Docket asks ChatGPT your tracked questions with live web search, reads each answer for who was named and why, then turns the gaps into work. It is measurement for GEO, generative engine optimisation: being quoted by AI answers.

  1. 01 · Track

    Pick the Questions

    Generated from your website's details and real Search Console queries, across 8 intents: informational, comparison, recommendation, transactional, commercial, local, branded and problem.
  2. 02 · Ask

    Ask ChatGPT, Live

    With live web search on, like public ChatGPT. If search fails, it asks without search and labels the answer.
  3. 03 · Read

    Read Every Answer

    Named or not, and where. Every brand named. Sentiment, recommendation strength, endorsements with a checked quote, citations and issues.
  4. 04 · Act

    Turn Gaps Into Briefs

    A lost answer becomes a brief in one click, drawing on the sources ChatGPT cited instead. It also feeds your topic scores.
The AI visibility sweep, in plain numbers
EngineChatGPT, with live web search
CadenceA measurement stands for 7 days and refreshes automatically. Refresh measures sooner
Questions20 generated by default (4 to 40 per generation), up to 100 tracked
Share of VoiceReported with a low and a high figure
ReviewsFound through grounded web search. A review whose source page was not retrieved is thrown away
Reading the Answer

Mentioned or Recommended? Docket Reads the Difference

Being mentioned is not the same as being recommended. Docket records how you were named, how warmly, and what the answer got wrong, so you know which problem you have.

  • Sentiment: Positive, Neutral, Negative or Absent
  • Recommendation: Unconditional, Qualified, Listed or None
  • Endorsements Backed by a Verbatim Quote, Checked Against the Answer
  • Issues Split Into Hallucination and Factual Inaccuracy, With Severity
docket.ltd/visibility
Tracked buyer questions in Docket, each asked in ChatGPT with its coverage, sentiment and citations
The GEO Diagnosis

Why ChatGPT Names a Rival, and What to Fix

Docket reads your site the way AI crawlers do: plain HTML, no JavaScript, robots.txt obeyed, up to 120 pages. Then it explains the gaps.

  • robots.txt Checked Against 8 Live AI and Search Crawlers
  • Questions Grouped Into Up to 8 Topics
  • Each Topic Diagnosed From 12 Written Causes, Such as Marketing Language Instead of Verifiable Facts
  • Each Recommendation Is Pre-Scored From 1 to 5, So the Highest-Impact Fixes Come First
The Docket AI CrawlerReads your site like AI
  • Docket AI
Your site is read as plain HTML, no JavaScript
Docket vs the Usual Way

Tracked Share of Voice in ChatGPT, Not One-Off Screenshots

The Usual Way compared with With Docket
CheckingThe Usual Way: Someone asks ChatGPT once, screenshots it, and calls it research.With Docket: Up to 100 tracked questions. Each reading stands 7 days, then refreshes automatically.
ReadingThe Usual Way: Did we come up? Sort of? Moving on.With Docket: Named and where, sentiment, recommendation strength, citations and issues.
ReportingThe Usual Way: One confident percentage with nothing behind it.With Docket: Share of voice with a low and a high figure.
Wrong AnswersThe Usual Way: Noticed when a customer mentions it.With Docket: Hallucinations and factual inaccuracies flagged with severity.
Next StepThe Usual Way: A meeting about the screenshot.With Docket: Each answer gap becomes a content brief in one click.
Good to Know

Measurement You Can Stand Behind

Built so the numbers in front of your team are ones they can explain.

  • ChatGPT, Asked Live

    Your questions are asked with live web search on, the way buyers ask, so each reading reflects what they see.
  • Readings You Can Compare

    Docket asks controlled, repeatable questions, so movement from one measurement to the next reflects the answers themselves. Pair it with Search Console and GA4 measurement.
  • Ranges, Not False Precision

    Share of voice comes with a low and a high figure, because the same question can be answered differently twice.
  • Recommendations, Ranked by Impact

    Every GEO recommendation is pre-scored from 1 to 5, so the strongest fixes rise to the top.
  • Your Data, Handled Carefully

    Read the security page for how Docket stores and protects your data.
FAQ

Questions About AI Visibility

What is AI visibility?

AI visibility is how often an AI assistant names your business when someone asks a question you should be the answer to. Docket measures it in ChatGPT: whether you were named, where in the answer, who was named instead, which sources were cited and how you were described.

How does Docket check whether ChatGPT recommends my business?

Docket asks ChatGPT your tracked buyer questions with live web search on, like public ChatGPT, and reads each answer. It records whether you were named and where, every brand named, sentiment, recommendation strength, cited sources, and any hallucination or factual inaccuracy about you.

Is ChatGPT recommending my brand or a competitor?

Docket's AI visibility tracking answers that for your own buyer questions. For every answer it records whether you were named and where, every competitor named, how strongly you were recommended and which sources were cited. Answer gaps list the questions where a competitor was named and you were not.

Does Docket track Gemini, Perplexity or Copilot?

Docket focuses on ChatGPT today, and Gemini, Perplexity and Copilot are not measured. Each question is asked in ChatGPT with live web search on, so every reading reflects what buyers actually see, and each answer is read in full: whether you were named, who was named instead and which sources were cited.

How often does Docket measure AI visibility?

A measurement stands for 7 days, and Docket refreshes it automatically before it goes stale. Refresh measures sooner. It is not a fixed weekly slot. Each measurement asks all of your tracked questions, up to 100.

What is share of voice in AI answers?

Share of voice is the proportion of answers about your category that named you. Docket reports it with a low and a high figure, because asking the same question twice does not always get the same answer. It also reports mention rate, prominence, citations and answer gaps.

What questions does Docket ask ChatGPT?

Docket asks the questions your buyers ask. It generates 20 by default from your website's details and your own Search Console queries, real queries first, and you can add your own, up to 100. They span informational, comparison, recommendation, transactional, commercial, local, branded and problem intents.

Does Docket catch ChatGPT getting facts about my business wrong?

Yes. Each answer is read for issues, split into hallucinations and factual inaccuracies, each with a severity, because the fixes differ. Endorsements must be backed by a verbatim quote that is checked against the answer, and a review whose source page was not retrieved is thrown away.

Can I check my AI visibility for free?

Yes. The free check at /preview needs no account. It reads your homepage, writes 3 buyer questions that do not name you, asks ChatGPT each one with web search, and shows whether you were named and which competitors appeared instead. Results are cached per domain for 6 hours.

New to the terms? Read the glossary, run the free check on your own domain, or see AI visibility for hotels and restaurants. All modules are on the product overview.
See Your Answers

See What ChatGPT Tells Your Buyers About You

On a demo we run your questions and walk through the answers, the rivals named and the sources cited.